1. Improve your Google Quality Score

1.1 Strategy: Assess your Quality Score components

The first step is understanding your Google ad quality score. By doing this, you can determine how relevant your ads, keywords, and landing pages are. Here are 3 of the factors that determine the quality score.

• Expected clickthrough rate: The probability of your ad being clicked when displayed.
• Ad relevance: Measures how well your ad matches the intent behind a user’s search and the keywords in your ad copy.
• Landing page experience: The effectiveness of your landing page in engaging people who click your ads.

Each component is evaluated with a status of “Above average,” “Average,” or “Below average.”

When to use the strategy?

Google’s quality score plays a major role in determining your Ad Rank, which is how high you appear in paid search results. When you are seeing a high CPC and not getting enough conversions, that would be the time you review your Google ad quality score and regularly check the status until you have an above-average score.